“Naturally, ELT consumer markets vary wildly in terms of worldview. We get it, and work hard to offer content that is considered culturally appropriate for a global audience. However, we argue that this approach is fundamentally flawed. It’s based on a one-size-fits-all method of content creation. Sure, it’s economic, but is it ethical?”
We’ll be posting new blogs every day between now and Friday. We’ll also be at BETT throughout the week; contact us here if you’d like to catch up.