DLA Signs Strategic Partnership Deal for India
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Concluding a busy week at the Frankfurt Book Fair, Digital Learning Associates has signed a strategic partnership agreement with India’s Clara Ed Tech. The deal covers distribution of DLA’s award winning Ready to Run products in India, Bangladesh, Nepal, Sri Lanka, Maldives and Indian schools in the Middle East. The partners will also be working to develop exciting new products and business lines for Indian schools and English learners throughout the region.
DLA and Clara are committed to helping deliver English learning that will support the ambitions of the Digital India programme. The two companies will work together on new products and platforms aimed at regional private and public school systems, teacher improvement as well as digital ELT resources for the workplace.
DLA director and co-founder Adam Salkeld said: “Clara Ed Tech is a great match for DLA for working in the highly important South Asian territory. Like us, Clara is a young company guided by experienced industry professionals. Clara’s leadership team has decades of experience in ELT publishing, in the education system of India and its neighbours, and in digital learning. Together we will be an exciting new player in the Digital India ecosystem..”
Clara Ed Tech is based in India’s tech and media hub Noida and was founded by former senior executives from OUP India, McGraw Hill India and Pearson India. The company focuses on English language resources serving the fast growth market in English learning across the subcontinent.
DLA director and co-founder Stephen Haggard said: “India is a key rapid growth market for DLA and we’re delighted to be working with such an experienced and capable team at Clara. The demand for learning English and for digital adoption in India appears strong and our Ready to Run resources provide the best and most affordable method for meeting that demand at scale.”
Digital Learning Associates (DLA) is a global provider of authentic video and digital learning resources for ELT. The company’s flagship Ready to Run platform of video-led learning won the 2019 British Council ELTons award for Innovation in Learner Resources and DLA is a finalist, as Digital Publisher of the Year, in the 2019 Education Investor Awards.
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